Direct Sales Manager

Direct Sales Manager

For our client situated in Liège, a biotech that develops diagnostic kits or genetics and newborn screening worldwide, we are looking for a Direct Sales Manager.

As a Direct Sales Manager, you will develop and implement strategic plans to drive direct sales growth in mostly in Europe.


You will be responsible for training and coaching the team presenting, promoting and selling the company's products and services to existing and potential customers. You will ensure the success of the Direct Sales Team and be leading the Direct department by increasing strongly the turnover every year. You will travel up to 40 % of your time.


Your Key Responsibilities:


  • Leading, coaching, and developing a team of 6 Account Managers.
  • Driving commercial performance: monitoring KPIs, reporting, and optimizing sales processes.
  • Creating a performance-driven, collaborative team culture.
  • Ensuring excellent execution across the full sales cycle (prospecting, closing, client retention).
  • Collaborating closely with Marketing, Customer Care, and other internal teams.

Your profile:


  • You are goal-oriented and driven by results.
  • You demonstrate proactivity, structure, and a collaborative mindset.
  • Min 5 years of experience in a similar role, ideally in a related field.
  • A customer-first mindset, always seeking to improve relationships and create opportunities.
  • You have a real passion for helping others grow and succeed.
  • You have a strong sales fundamentals and CRM proficiency.
  • Ability to work in a fast-paced, results-oriented environment.
  • Excellent communication, negotiation, and relationship-building skills.
  • A strong team player who thrives in a collaborative environment.
  • Fluent in English and French (additional languages are a plus).
  • Ability to understand scientific concepts (or eager to learn!).

We offer:


  • Permanent contract (38h/week) in a fast-growing company – Your role evolves with us.
  • Meaningful work – We develop products for a healthier world.
  • A dynamic and varied job
  • An enthusiastic team – Collaborative and open-minded.
  • Fun team-building events.
  • Flexible hours & salary package.
  • Free fruits & Free-Soup-Tuesdays.

Interested or need more information? Don't hesitate to contact Olivia Lefrancq via email at olivia@careforceone.be.

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