Do you have strategic digital marketing experience in Life Sciences in Belgium?

We have a new freelance opportunity for a Digital Marketing Consultant - Life Sciences to strengthen the support of the Belgian marketing teams of a pharmaceutical leader, on digital, customer experience and AI topics (product launches).

This is a freelance engagement, full-time, for (at least) a one-year contract.

Expected Role:

• Strategic marketing partner: co-build the brands' digital strategy (disease awareness and promotional activities), going beyond operational execution.
• Team challenger: question existing practices and push towards more ambitious standards
• HCP digital ecosystem facilitator: bring together stakeholders (marketing, communications, websites, third parties) around healthcare professionals' digital journeys.
• Digital capability: monitor and recommend emerging tools, channels and use cases, whether available internally or externally.
• Data-driven mindset: analyze performance indicators and turn them into actionable recommendations.

Key Responsibilities:

• Support Belgium marketing teams across multichannel activities (acquisition, emailing, webinars, digital campaigns, websites, social media, congresses...)
• Understand the digital ecosystem as a whole (tools, data, regulatory constraints) to engage effectively with all stakeholders to maximize HCP and patient experience.
• Have sufficient technical grounding in CMS, tracking and integrations to collaborate effectively with webmasters
• Contribute to a culture of digital innovation across affiliates by proposing differentiated solutions that comply with regulatory requirements (GDPR).

Desired Skills & Experience /Qualifications:

• Proven experience (3-4 years minimum) in digital marketing in the healthcare/pharma sector.
• Familiarity with the Belgian market
• Fluent in French and English (+ Dutch is an advantage)
• Reside in Belgium
• Strong interest in, and up-to-date knowledge of AI applied to marketing and customer experience.
• Excellent interpersonal skills and ability to challenge tactfully.
• You are flexible and can adapt to changing priorities.
• You have a strong focus on your priorities and can deliver on time.
• You work accurately.
• Ability to work independently in a cross functional environment.
• You are a team player with strong interpersonal and communication skills.

Contact:

Please don't hesitate to apply here or to get in touch with Katleen Broeckhoven via katleen@careforceone.be, if you meet the above criteria.

Looking forward to hearing from you!

Katleen