Job Scope:
You plan, develop and coordinate all strategic and tactical activities related to the marketing of the assigned products and to ensure their correct cross-functional implementation, in order to create even more business impact and positive customer experience. You will collaborate cross-functionally throughout the organization.
Main Responsibilities:
Preparation and implementation of the Marketing plan - Business planning:
- Prepares and submits in due time, an annual Marketing strategy and Customer Experience plan for the assigned products in close collaboration with the key internal stakeholders
- Improves Marketing effectiveness by developing efficient and creative omnichannel and customer experience Marketing campaigns relevant to the assigned products
- Analyses and evaluates Marketing Sales, Customer Experience developments in comparison to agreed plans
- Monitors the product related expenditure, Profit performance and where appropriate, recommends corrective action
- Leads the Brand Team meetings, providing an in-depth analysis of the monthly and year- to-date situation of the assigned products, including Sales and investments
- Maintains an open line of dialogue concerning plans, activities and achievements within the Marketing, Medical & Commercial departments
Product and market intelligence:
- Maintains a high level of product, therapy and disease knowledge. Develops the necessary expertise on established, new and future competitive developments within therapy areas of responsibility
- Becomes the expert on all relevant commercial data such as Sales history, market share, market size, growth rate and pricing strategy
- Analyses the Sales promotion activities and communication methods of competitive products and reports on any relevant findings
- Stays well informed on all existing clinical data and results of clinical trials
Promotional material & Omnichannel Actions:
- Proposes, creates and implements promotional, omnichannel and Customer Experience actions for the assigned products in line with the Marketing and Customer Experience plan
- -Promotional plans to achieve these strategies
- -Pre-testing of strategies and promotional materials where necessary
- -Presentation of promotional, omnichannel and Customer Experience plans to the Sales force
- Coordinates the production of all Sales promotional material for assigned products
- Monitors and respects the product related expense budgets laid out in the Marketing plan
- Ensures full compliance with the SOP procedure for the release of promotional material
- Adhere to all legal requirements for the promotion of pharmaceutical product
Support to the Sales force and Field feedback:
- Provides in due time and in line with the approved expenditures for the assigned products, optimal logistic support to the Sales force in terms of appropriate Marketing strategies, promotional platforms and direct/indirect promotional materials
- Ensure that all planned material is available for Sales force use, in accordance with the cycle/campaign plans and respective product strategy
- Carries out regular field visits
New products:
- Conducts appropriate market research and Marketing research activities
- Prepares, controls and coordinates the pre-Marketing activities
- Produces the preliminary Marketing and Customer Experience plan
- To assist in the evaluation of new business opportunities from a Marketing and Sales perspective.