For one of our parters, an absolute innovative world leader, we are looking for a Senior Brand Manager to take the marketing responsibility of the most vital product portfolio of the company in the BeLux. Launches are eminent and more to come... At least 5 years experience in Pharmaceutical Marketing is required.

JOB SCOPE:

This is a high-visibility role that demands a dynamic blend of strategic insights and hands-on execution. You will act as the bridge between regional strategy and local implementation, working closely with cross-functional teams in marketing, digital, medical, and sales.

Why this role?

• Ownership: Lead the commercial strategy for a vital therapeutic area.
  Collaboration: Act as the central connector between global vision and local field execution.
  Impact: Drive a sophisticated omnichannel approach in a highly competitive market.

CORE RESPONSIBILITIES:

Market Engagement & External Focus:

• Landscape Expertise: Deep dive into the Belgian market to analyze competition and identify the evolving needs of patients, providers, and payers.
• KOL Collaboration: Partner with the Medical department to build and execute engagement plans for KOLs and healthcare influencers.
• Insight Integration: Translate international strategies into actionable local initiatives based on direct customer feedback and market intelligence.
• Advocacy Relations: Build meaningful connections with Patient Advocacy Groups to support educational and health-awareness goals.

Cross-Functional Leadership:

• Internal Synergy: Foster strong relationships with Digital, Medical and Sales teams to ensure a unified approach to brand execution.
• Sales Enablement: Empower the field force by refining communication tools and leveraging brand ambassadors to enhance physician dialogue.
• Compliance & Global Alignment: Ensure all activities meet high ethical and legal standards while collaborating with international stakeholders.

Strategic & Tactical Planning:

• Business Planning: Design and lead comprehensive, multi-channel business plans to support both new product launches and the growth of the existing portfolio.
• Omnichannel Optimization: Define the ideal channel mix—including digital platforms and patient activation—to maximize brand impact.
• Data-Driven Adaptation: Use advanced analytics to monitor market dynamics, assess tactical ROI, and pivot strategies when necessary.
• Budget Management: Oversee brand-related financial resources, ensuring strategic allocation and cost-effectiveness.

Delivering Superior Customer Experience:

• Value-Centric Execution: Focus every tactic on adding measurable value to the healthcare ecosystem (HCPs, caregivers, and patients).
• Performance Tracking: Utilize customer satisfaction metrics to evaluate execution quality and refine the customer journey.
• Value-Based Strategy: Embed Value-Based Selling principles into all sales materials and field training to ensure long-term commercial sustainability.
• Best Practice Sharing: Network with international peers to adopt and scale successful tactics from other regions.

REQUIRED SKILLS & EXPERIENCE:

• Master’s degree in Business, Marketing, or Life Sciences.
• Minimum 5 years experience in pharmaceutical marketing is essential.
• A proven track record of managing complex projects and shifting priorities in a fast-paced competitive environment.
• Ability to work autonomously while maintaining a high level of collaborative spirit.
• Fluency in English, French, and / or Dutch is mandatory (and live in Belgium).
• Strong command of MS Office and a modern understanding of digital/e-channel marketing

OFFER:

• Fixed position at a continuous innovating company
• Work in a culture, based on mutual respect, striving for excellence and high integrity
• An environment based on collaboration and team spirit
• High level of autonomy in your daily activities
• Flexible working environment

CONTACT:

Please don't hesitate to apply here if you recognize yourself in this!

Looking forward to meeting you...

Katleen Broeckhoven